ITV...Institution:

http://www.itv.com/ That is the official ITV website.

ITV is the biggest commercial television network in the UK, broadcasting the most talked about television and making a major contribution to the UK’s culture, economy and communities.

There is Five ITV channels, ITV 1, 2 , 3, 4 and CiTV.

ITV 1:

>ITV1 is the most popular commercial television channel in Britain.

>Watched on average by 45 million people every week.

>It has the largest programme budget of any commercial channel in Europe, currently at around £1 billion, which is spent on a mixed genre schedule

>ITV1 is also the UK’s regional channel, broadcasting well over 6,000 hours of original programming each year, and around half of all programmes broadcast on ITV1 are made outside the M25.

>Made up of 15 different regional licences.

>Network programmes are commissioned by the ITV Network controllers purely on merit. At least 25% of programmes shown on ITV1 each year come from independent producers. Regional programmes are commissioned by each regional company.

ITV2: http://www.itv.com/page.asp?partid=943

>ITV2 launched on 7 December 1998 and is ITV’s younger entertainment channel.

>It is available on Freeview (digital terrestrial), Sky Digital and Cable (analogue and digital) throughout the UK.

>ITV2 was the fastest growing digital channel in the UK in 2003 and is one of the UK's largest multi channel stations.

>ITV2’s schedule is a mix of drama, comedy, sport, movies and events including original commissions, high profile ITV1 programming, events and brand extensions of popular ITV1 shows.

ITV 3: http://www.itv.com/page.asp?partid=2366

>ITV3 launched on 1 November 2004 and shows the best of ITV drama with programmes complementing the schedules of both ITV1 and ITV2.

>The channel shows some of ITV’s most popular detective dramas, including Inspector Morse, Midsomer Murders, Touch Of Frost.

>Films and catch-ups of ITV1 shows including The Bill, Parkinson and Heartbeat. ITV3 is available on Sky Digital 119; NTL Digital 8 and 118; Telewest Digital 116; and Freeview Channel 34.

ITV4: http://itv4.itv.com/itv4/index.jsp

>ITV4 offers challenging drama; comedy that pushes boundaries; and movies that won’t stick to the mainstream as well as live and exclusive UEFA Champions League and World class boxing.
>ITV4 is available on freeview channel 30, NTL channel 15/22; Sky channel 120 and Homechoice channel 29.

>ITV4 broadcasts daily from 6pm onwards.

CiTv: http://www.citv.co.uk/

>CiTv is a Children's channel.

>I realised on the website, they were advertising the advert which shows how much oil goes into crisps; encourging healthy eating.

>Comes on everyday from 6am til 6pm.

>Can view it on, sky 624, freeview 75, NTL/Telewest 734, HomeChoice 307.

I found out that ITV promote all sorts of diversity, on and off screen.

http://www.itv.com/page.asp?PartID=1106&depth=2